One night. One room. The people who set the feed — gathered by ZARA for the closing of the season.
A room built for the camera, and a night that belongs to no one but the people in it.
When the lights go down on the collection, the real night begins. No press line, no schedule — just the faces that move culture, in one space designed to be seen.
We host one hundred and fifty. The address travels by message, the morning of. What happens inside is yours to publish, or yours to keep.
A full open bar from doors to close. Signature serves by the house program.
Exclusive pieces from the new collection, set aside for the room. Yours to take.
Editorial sets, branded moments and lighting designed to shoot from every corner.
Hair and make-up on site from open, so you walk in already camera-ready.
A private car to the room and home again. The address travels with the driver.
An on-site team shooting all night. Your edit, delivered the next morning.
Every selected guest receives a $1,500 ZARA allowance to be styled for the gala — head to toe, on the house. Build your look from the new collection, in-store or online, ahead of the night.
Dress codeEntry is in ZARA, and ZARA only. One collection, worn one hundred and fifty ways.
The room is curated, not sold. Submit your application — approved guests receive the address and their access tier within 72 hours.
Thank you. Every application is read personally. If you're selected, the address and your access tier arrive by email within 72 hours.
↗ Follow @zara for the reveal